Meet Shanna

(rhymes with Donna)

Shanna A. Hocking is a nationally recognized expert in higher education fundraising and nonprofit leadership, and author of One Bold Move a Day: Meaningful Actions Women Can Take to Fulfill Their Leadership and Career Potential (McGraw Hill.)

Shanna Hocking is the founder and CEO of Hocking Leadership, a strategic advisory firm that helps universities and academic medical centers strengthen their leaders, build high-performing teams, and develop workplace cultures that increase retention and grow philanthropy. Shanna partners with chief advancement executives to solve their most complex leadership challenges—from navigating executive transitions to building trust across teams and divisions. Her clients include New York University, Boston University, Lehigh University, University of Maryland Medicine, and Teachers College, Columbia University.

Before founding Hocking Leadership, Shanna spent 20+ years leading advancement teams and raising transformational gifts at top institutions, including the Wharton School at the University of Pennsylvania, Children’s Hospital of Philadelphia, the University of Alabama, and Duke University. She has managed teams of nearly 50 professionals and understands firsthand what it takes to lead through change, build trusted relationships with donors and campus partners, and achieve meaningful outcomes.